Goodfest 2021 Speakers

Mark Shayler

Do lectures

Mark helps big companies think like small ones and small companies think like big ones. He works on innovation of products, services and business models; he works on sustainability and company purpose; and he coaches businesses and individuals. He has saved his clients in excess of £120 million per annum through environmental improvements, has increased sales of products by 8000% by introducing circular economy business models and trained over 2000 people in sustainability. He has worked for Nike, Coca-Cola, Seedlip, Unilever, Hotpoint, Samsung, John Lewis, Fenwick, Teapigs, Bacardi, Diageo, Mars, Thorntons, 3M, Amazon, Panasonic and hundreds of funky little businesses like Propercorn, Teapigs, Hiut Denim, and Ugly Drinks. He was a lead for the RSA Great Recovery programme of Circular Economy and was once the Head of Environment for ASDA. He is a Founding Partner of the Do Lectures and author of two books Do Disrupt, change the status quo or become it and Do Present, how to give a talk and be heard. He is a coach, workshop facilitator and Qi gong teacher. Mark is also part of the reasons to be cheerful team, which he co-founded in in 2020.

Natalie Fee

City to Sea

Natalie is an award-winning environmentalist, author, inspirational speaker and founder of City to Sea, a not-for-profit organisation running campaigns to stop plastic pollution.

Vineeta Greenwood

Wholegrain Digital

Vineeta co-founded Wholegrain Digital, a London-based WordPress agency that is a certified BCorp and 1% for the planet contributor. Wholegrain team crafts beautiful & fast websites that are user-friendly and naturally low in carbon emissions. Day to day, Vineeta is the guardian of relationships with Wholegrain's mission-aligned clients and the team.

John Brown

Don't Cry Wolf

John Brown is a dad to two, a husband to one and the founder of Don’t Cry Wolf, the B Corp certified brand activism agency. He is a relentless advocate of businesses being a tremendous part of solving some of societies biggest problems. John is also an Ambassador for the B Corp movement and advises brands on their ESG approach. He’s worked with brands such as Virgin, Green Chef, Elvie, Flight Club and Meridian on campaigns and strategy.

Amelia Crews

Amelia is an environmentally driven young female who actively engages the voice of youth in pivotal conservations around climate change. Most recently, she has been an ambassador for the G7 Youth Summit (Y7) and carries a creative approach that was instilled in her whilst studying at Falmouth University. Currently working on renewable energy projects with Your Co-op Energy, she integrates accessibility and circularity into her daily work.

Juhi Shareef


Juhi is Co-Founder of PROJECT:MOONSHOT and recently launched the Moonshot Map visualising over 100 circular and regenerative projects across Aotearoa New Zealand. Another Moonshot initiative was the development te takarangi - an indigenous Māori reimagining of the doughnut economic model - in collaboration with Māori scientist, Teina Boasa-Dean.

As Chief Responsibility Officer at Tourism Holdings Ltd (thl), the largest RV rentals company globally, Juhi oversees risk and sustainability and leads the Future Fleet programme to transition the thl fleet of RVs in New Zealand, Australia and the US to low / zero emissions technologies.

Juhi convened and Chairs the New Zealand-based Battery Industry Group (B.I.G.) which has designed a circular economy product stewardship scheme for large batteries now being reviewed by the NZ Government, and a digital battery passport platform with Audi that uses blockchain to track batteries through different owners to end of life.

Juhi grew up in the UK and now lives in Auckland NZ. Her first career was working at the New York Film Academy and producing Eurotrash music videos in NYC.


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