About Goodfest

A festival for inspiration, reflection, collaboration and action. A step towards making a difference, both personally and in business.

Goodfest Events Past, Present and Future

Our first “creatives on a beach” festival in 2019 was on a beautiful Cornish beach. Our plans for an annual in-person get together have been diverted by COVID, so years 2 and 3 have gone digital, however, we hope to return to the sands next year.

Who is it for?

Goodfest is for creatives, designers, communicators, creative agencies, change-makers, decision-makers, those who are curious, those who try to make a difference and share how, those who want to make a difference but not sure how, those who can influence others with their work, those who want to learn how to move to the next step and those who want to hang out with inspirational people already leading the way.

This is also a festival for the more sceptical thinkers who would like to know more or to challenge some of our ideas. It’s a perfect opportunity to meet like-minded people with whom you can share and learn.

How did it start?

In 2018 a group of creatives got together to try to work out what they could do to make a difference in a world that is at threat from many forces. We wanted to delve more into uncovering and understanding what these threats were and how they affected us, to investigate what ‘sustainable change’ means and most importantly, to see if we could share this journey with the world.

Along the way, we have met many like-minded organisations and individuals and haven’t felt so alone in our quest. We have realised that there are many people out there who feel the same and want to know how to be agents of change rather than merely a bemoaner of the current state of affairs. We have also met many people who are already ahead of us on their journey and are working tirelessly to shape our future for the better.

Laura Giles


Laura has a portfolio career, having worked for organisations as broad as M&C Saatchi, the BFI, Raising Films and Telos Partners, a management consultancy focusing on sustainable change. She is currently a business advisor for Cultivator, supporting individuals and organisations across the creative sector in Cornwall & the Isles of Scilly, and has recently launched Screen Cornwall.

In the small amount of time she has for creative projects, Laura has produced several shorts and award-winning feature documentary SONS OF CUBA. She was Associate Producer on MAKE UP, which premiered at London Film Festival in 2019, and has recently completed filming on microbudget feature THE TAPE which has strong environmental themes. She is BAFTA Albert trained.

Matt Hocking


Matt, is a designer, creative director, pathfinder and green dot connector. Born and raised in Cornwall, he has been creating purpose in creativity and the environment since 2000. This was when he joined the Eden Project, heading up the graphics team, before founding Leap in 2004.

Leap creates “Design for Change”. Leap’s mission is to redefine design for people, planet and profit. As a result, Matt and the Leap team have been recognised with numerous awards for sustainability. As well as achieving their proudest global award, B Corporation accreditation in 2016, and Best for the World honouree for Workers and Changemakers. Matt is also a fellow of the Royal Society of Arts, B Leader and an Ambassador for the UK B Corp Movement.

Claire Wilkinson

Made With+

Claire is the Co-Founder of the behaviour change agency Made With+ and MD for Talk Club. Claire comes from a Performing Arts background. Having danced all her life and then formally trained as a Dance and Drama student in Liverpool, she enjoyed a successful Dancing career that took her overseas (and on the seas).

Claire then moved to Sydney, Australia for six years and began working in TV Production at the Award-winning Production Company, Jungleboys.

Working alongside Ben, she has Co-Produced the Documentary ‘Steve’ – Saving Men From Suicide, and is now MD for Talk Club, a Social Enterprise aimed at getting men to talk openly and honestly as a preventative tool to look after their own Mental Fitness. And, of course, is one of the proud Founders of Goodfest.

Ben Akers

Made With+

Ben is a multi-award winning advertising creative and documentary maker.

He is currently the Founder and Creative Director of the behaviour change agency Made With +.

In over 20 years in the advertising industry, Ben has worked at some of the world’s most famous agencies including Mother, HHCL, BBH and Droga5 in Sydney. In 2011 he joined the Sustainability and Ethical Ad agency Republic of Everyone and began to use his evil powers for good.

After 6 years in Sydney, he returned to the UK and began making documentaries for good. His current film “Steve – Saving men from suicide” is about human sustainability.