Mark Shayler helps big organisations think small and small organisations think big. He changes the way businesses think and work. He’s been working on sustainability, innovation, packaging, developing better products, and improving business for over 25 years. In this time he has worked with Nike, Coca Cola, NHS, Unilever, Samsung, Amazon, Mars, P&G, Dorset Cereals, and hundreds of little companies who are proving disruptive (including Ugly Drinks, Hiut Denim, Propercorn, and nomnom). He is a Founding Partner of the Do Lectures and Greenlabs. He firmly believes in enterprise as a way of solving problems of equality, sustainability, and poverty. He believe that kindness is a competitive advantage and that we are alive at the most exciting time ever. He is a STEM Ambassador, a Design Council Design Associate and a Virgo. He keeps ducks, chickens and children (but not against their will).
Sir Tim Smit
Sir Tim Smit is best known for his achievements in Cornwall. He ‘discovered’ and then restored ‘The Lost Gardens of Heligan’ with John Nelson, which is now one of the UK’s best loved gardens having been named ‘Garden of the Year’ by BBC Countryfile Awards(Mar 2018). Tim’s book ‘The Lost Gardens of Heligan’ won Book of the Year in 1997.Tim is Executive Vice-Chair and Co-founder of the multi award-winning Eden Project in Cornwall. Since its opening in 2001, over 20 million people have come to see a once sterile pit, turned into a cradle of life containing world-class horticulture and startling architecture symbolic of human endeavour. Tim is also Executive Co-Chair for Eden Project International which aims to have an Eden Project on every habited continent by 2025.
Hugo Tagholm is chief executive of Surfers Against Sewage which he has taken from a single-issue pressure group into one of the country’s best loved marine conservation charities. Driven by people who actively use the our oceans and beaches, it represents over 350,000 regular supporters and now mobilises the biggest beach clean community in the UK, some 30,000 volunteers annually contributing over 150,000 hours of time to protecting beaches nationwide. It’s priority issue today is plastic pollution, which is frequently top of the global environmental agenda, as the Blue Planet recently documented.
Dan began his career as a product designer at Dyson. Following a desire to live and work a short walk from the sea, in 2003, Dan founded circular design practice ‘ashortwalk’. For 15 years ashortwalk has been quietly designing new generations of impactful products that close the loop on product design. By using unloved recycled waste materials to make products that will last, and converting worthless materials into worthwhile products, ashortwalk create value from the unwanted. Dan is definitely the outdoorsy type, spending his free time with his family who are all either on a boat, board or bike.
Chrissy Levett trained as an illustrator/print maker before studying graphic design & communications at the Royal College of Art. She has won a number of industry awards for branding, is a TEDx speaker and believes that design & creative thinking should predominately be used to solve global challenges and as a form of positive activism.
Now founder & Creative Director of Creative Conscience, a global organisation that encourages and rewards creative thinking with purpose. ‘Our movement is building ‘purpose’ into educational systems, our goal is for it to be at the core of curriculums globally’. 'We are engaging and inspiring the next generation of creative thinkers to use their super powers & talents for the good of humanity and the planet.’
Tom Kay is the founder of Finisterre, a brand that he started in 2003. Born from Tom’s relationship with the sea. Finisterre builds the best and most sustainable product possible for those that share this love of the sea. Multi award winning, with a pioneering take on design, innovation and sustainability that can be found throughout its product, the range includes waterproofs, insulation jackets, knitwear, merino base layers, wetsuits, organic jeans and shirts. The brand remains true to its founding commitments; to product, environment and people and has recently become a B Corps certified business. The brand operates from its clifftop workshop in St. Agnes and now has six stores where Tom lives and is one of the helms on the RNLI lifeboat.
Ben is a multi-award winning advertising creative and documentary maker.
He is currently the Founder and Creative Director of the behaviour change agency Made With +
In over 20 years in the advertising industry Ben has worked at some of the world’s most famous agencies including Mother, HHCL, BBH and Droga5 in Sydney.
In 2011 he joined Sustainability and Ethical Ad agency Republic of Everyone and began to use his evil powers for good
After 6 years in Sydney he returned to the UK to and began making documentaries for good. His current film “Steve - Saving men from suicide” is about human sustainability.
Ben is the co founder of a purpose led hospitality operation based within the world class community at Wheal Kitty Workshops, St Agnes. Ben has spent a career in the kitchen in some of the best restaurants around as well as working with others to develop cafes, food offerings and products. Currently Ben enjoys brand work with Quickes, Cornish Sea Salt and Finisterre. Planning and delivering exceptional events and love fuelled weddings across the South West and beyond, Ben and his wife, Sam, lead a diverse team of passionate and skilled people. The team have appeared with their pirate style wood fired cooking set up in some unusual and unexpected locations, with the culmination of last season seeing Ben and the team opening the banqueting tent to over 300 guests at Wilderness Festival. With Sam’s background in the voluntary sector, striving to make a difference is a key aim for the year ahead…look out for team Canteen disrupting the industry, doing things differently and generally curating a community of likeminded folk.
Matt, is a Designer, Creative Director and Green Dot Connector. Born and raised in Cornwall, he has being creating purpose in creativity and the environment since 2000. This was when he joined the Eden Project, heading up the graphics team for 3 years, before founding Leap in 2004. Leap creates “Design for Change” – changing behaviours, for social, environmental and financial profit. As a result Matt and the Leap team have been recognised with numerous awards for sustainability. As well as achieving their proudest global award, B Corporation accreditation, and a Best for the World 2018 honouree. Matt is also a fellow of the Royal Society of Arts.
Hanna is the co-founder of If Not Now, the digital marketing agency that works exclusively for environmental and social projects and campaigns. Hanna loves the challenge of communicating complex social and sustainability issues to re-engage the disengaged, having led multiple political and social change projects that focus on women's rights and equality. We – the individuals - have to decide whether we’re part of the problem or part of the solution. The digital space is ever changing, ever evolving. Knowing which approach to take can seem impossible, but Hanna and her team help navigate that space and importantly, put it into action.
Gillian is a biologist with an eye and an ear for drama and storytelling. She joined the much-loved BBC seasonal wildlife series, affectionately known as ‘The Watches’ in 2018, and will be presenting Winterwatch, Springwatch and Autumnwatch from the Scottish Highlands alongside hosts Chris Packham & Michaela Strachan.
Gillian may be a bright new face to TV presenting but she's no stranger to broadcasting. Having earned her Bachelor’s Degree in Biology from Bristol University, Gillian pursued a career in natural history filmmaking, working her way up the ranks from Researcher to Producer/Director on several Animal Planet and Discovery Channel series.
After an award-winning career as an advertising copywriter, Mike was an early, very early, adopter and advocate of social media. (He was the 11,700th person to spot the potential of and sign up for Twitter in 2006.)
More recently he was Creative Director on the hugely influential ‘Side Projects Report’ from The Do Lectures, which was the catalyst and inspiration for him to train and qualify as an enthusiastic evangelist, ambassador and coach for Stanford University Professor BJ Fogg’s ground-breaking Tiny Habits method of behaviour change. (Mike is one of only few officially recognised TH coaches in the UK.)
At Goodfest Mike will take you through the Tiny Habits Method, explain how emotions create habits, why we should all believe in baby steps, why he considers Tiny Habits a ‘Superpower’, and help you explore, design and nail a bunch of new positive habits in your own life.
Giving examples of how Tiny Habits has had a massive impact in both his personal and professional life, we think you’ll enjoy and benefit enormously from Mike’s engaging, evangelical style. A passionate cyclist, and iffy bodysurfer; he has of course, been a long-time supporter of Sustrans and Surfers Against Sewage.
Laurence McCahill and Carlos Saba
Ideas Café with The Happy Startup School
Ideas Café exists to connect likeminded entrepreneurs and professionals, forge new friendships and share knowledge. You may gain a new insight, solve a problem or make a new connection, but everyone leaves feeling energised and inspired to make things happen. In small groups we create space for new ideas and different ways of thinking. You come with questions and your group uncovers the answers. No fluff. No wasted time.
Laurence McCahill and Carlos Saba are the founders of The Happy Startup School, ex-agency founders and friends since real school. Since 2012 they've built a thriving, global community of entrepreneurs and leaders that put purpose before profits. Through an online platform and their legendary off-grid gatherings they provide inspiration, support and accountability for those that want to make money, do good and be happy.
Tom is the co-founder of Nice and Serious, an ethical creative agency he started in 2008 to bring together his passion for creativity and environmental issues. Since 2008 he has worked with hundreds of international companies and charities - from the likes of IKEA and Ben & Jerry's, to WWF and the British Heart Foundation - to help them amplify their impact through creative communications. Tom passionately believes that the world's most serious social and environmental issues need the nicest possible creative work in order to bring about positive change.
Dr Dan Bloomfield
Dan is the Project Manager for Tevi, a highly innovative, unique and exciting European-funded programme of business support, that helps enterprises in Cornwall and the Isles of Scilly deliver the circular economy and contribute to environmental growth. Before that Dan developed the Dose of Nature programme in the south west, pioneering nature-based interventions for mental health and wellbeing in the NHS. He has since set up a social enterprise to carry this work forwards in Kew Gardens. He has four degrees, was the Mayor of London Ken Livingstone’s sustainability advisor, and has worked in the Americas, Africa and Japan on research programmes to minimise the impact of climate change on human health.