Goodfest Juhi Shareef


Juhi is Co-Founder of PROJECT:MOONSHOT and recently launched the Moonshot Map visualising over 100 circular and regenerative projects across Aotearoa New Zealand. Another Moonshot initiative was the development te takarangi – an indigenous Māori reimagining of the doughnut economic model – in collaboration with Māori scientist, Teina Boasa-Dean.

As Chief Responsibility Officer at Tourism Holdings Ltd (thl), the largest RV rentals company globally, Juhi oversees risk and sustainability and leads the Future Fleet programme to transition the thl fleet of RVs in New Zealand, Australia and the US to low / zero emissions technologies.

Juhi convened and Chairs the New Zealand-based Battery Industry Group (B.I.G.) which has designed a circular economy product stewardship scheme for large batteries now being reviewed by the NZ Government, and a digital battery passport platform with Audi that uses blockchain to track batteries through different owners to end of life.

Juhi grew up in the UK and now lives in Auckland NZ. Her first career was working at the New York Film Academy and producing Eurotrash music videos in NYC.

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