Martin has worked in marketing for over 20 years. He began in bookselling with Bertelsmann, winning a Royal Mail/DMA award. He then joined LEGO Software as Global Product Manager. After that he moved to partnerships, working with Disney, Walkers and Kimberly-Clark. He then became Brand Manager of core LEGO in Northern Europe. LEGOLAND Windsor was next, creating collaborations with Coca-Cola, Fiat, Xbox and Lucas film. Martin then joined the Eden Project as Sales & Marketing Director. He now works as a freelance marketing strategy advisor, his clients include the Caravan Club, Skinner’s Brewery and a major Hollywood studio.